Even so, Meta manufactured vital adjustments to the way in which its advertising sources report audience reach data at the conclusion of 2021 – which includes building considerable revisions to its base viewers data for Facebook – so the figures demonstrated here are circuitously similar with figures released in our previous stories.
On the other hand, it’s crucial that you tension that these promotion reach figures aren't similar to the monthly Energetic consumers figures that Meta reports in its Trader earnings announcements, plus they really should not be interpreted as a result.
You’ll come across our total Digital 2022 report on Hong Kong from the “full report” segment underneath, but Enable’s begin by taking a look in the vital headlines for digital adoption and use in Hong Kong this yr.
This web page is made up of all the most up-to-date data, insights, and developments you will need to assist you to know how persons in Hong Kong use digital units and services in 2023.
This contrasts With all the gender data available in the promoting instruments of platforms like Fb, which depends around the gender that end users on their own enter in their own individual profile.
Notice: Snap’s advertising and marketing sources only publish viewers gender data for “feminine” and “male” buyers, nevertheless the figures posted for these demographics don’t generally include up to the overall consumer determine, so percentages demonstrated here may well not sum to 100%.
We recommend that visitors never Look at our newest figures for social websites use with figures revealed inside our former studies, mainly because these comparisons will produce inaccurate outcomes.
Be aware: Meta’s marketing resources only publish viewers gender data for “woman” and “male” consumers.
For the latest insights into Web adoption and use around the globe, abide by our regular World Statshot stories.
You’ll also uncover the entire Digital 2023 report on Hong Kong inside the “total report” portion underneath, but Permit’s start off by taking a look at The main element numbers for Hong Kong this yr.
A whole new indicator convention continues to be adopted for the whole series of the monetary account given that June 2023. From then on, a rise in financial non-reserve assets/reserve belongings is indicated by a favourable benefit while a minimize in economical non-reserve assets/reserve belongings is indicated by a unfavorable price.
The organization’s a short while ago revised viewers figures counsel that Fb Messenger’s advertisement attain in Hong Kong was similar to 27.four % of the total populace At first of your 12 months.
The corporate’s just lately revised figures recommend that Instagram’s advertisement get to in Hong Kong was reminiscent of forty four.1 % of the overall inhabitants In the beginning with the calendar year.
The revised figures in addition to the present-day price tag GDP will likely be Data HK unveiled about two months later for the primary, second and 3rd reference quarters and to the Funds Day with the fourth quarter.
Even so, it’s essential to pressure that these promoting attain figures do not characterize every month active consumer figures, and there may be meaningful variations in between the size of Snapchat’s advert audience and its total Energetic person base.